Riva and Scuderia Ferrari, still together in Formula 1™.
Thursday, March 9, 2023
Partners again for the 2023 Formula 1™ World Championship season.
Sarnico, 09th March, 2023 – A red and aquamarine thread ties together the history and success of both these modern-day legends: Riva and Ferrari symbolise everything iconic and unrivalled about Italian-made products, which thrive on masterful craftsmanship and an extraordinary ability to innovate.
This communion of values and goals is confirmed by the presentation of the new Formula 1™ racing car produced by the Maranello-based company for the 2023 season and the announcement that this year too Riva will be official sponsor of Scuderia Ferrari in the Formula 1™ World Championship, now in its 74th year.
The Riva logo will appear on the Ferrari SF-23s and helmets of Scuderia Ferrari’s two drivers, Charles Leclerc and Carlos Sainz Jr., sealing a partnership that promises another season of spectacle and excitement.
“Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on,” said Ferretti Group CEO Alberto Galassi. “In Formula 1™ I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
The world’s most famous yacht and motorsport brands have had a joint presence starting with the Bahrain Grand Prix, the season’s first event scheduled for March 3 to 5, and continuing through to the Abu Dhabi Grand Prix, the last stage of the Formula 1™ 2023 World Championship held from November 24 to 26.