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News and events 2010

The Easea>Tour sets sail

Friday, July 16, 2010

Forlì, 15th July 2010 - The Ferretti Group, one of the world leaders in the design, construction and sale of motoryachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world, is ready to set sail for the first edition of the Easea>Tour, an emotional itinerant journey with the objective of involving its own Clients, Prospects and Dealers directly.

This event, starting on 22nd July from Marina of Cattolica and finishing on 28th August at Costa Azzurra (French Riviera), will take place on board the three most representative jewels of the Group’s fleet: the Pershing 64’, the Itama FiftyFive and the Rivale. After the first stops in Croatiaand Montenegro, in the marvellous yacht marinas of Hvar and Budva, the tour will reach Costa Azzurra (French Riviera), at Antibes/Saint Tropez, after having visited other places of rare beauty such as Taormina, Panarea, Capri, Porto Cervo and Porto Vecchio.

The name of this initiative indicates the great proximity and the openness towards Clients who have always been the basis of the Ferretti Group philosophy: during the Easea>Tour, the Ship owners will have the opportunity to experience the great comfort of the yachts in a relaxed and festive atmosphere and to visit some of the most exclusive areas of the Mediterranean.

All the stopping places of Easea>Tour will include sea trials, activities, games and entertainment with the objective of creating a festive atmosphere throughout the journey. The underlying idea is that of providing our Clients and enthusiasts, the opportunity to experience the boat in all its comfort in an unusual environment which will bring the clients and the company closer in the midst of the summer season.

The stopping places of the Easea>Tour will be daily followed by a digital magazine published on a dedicated website, as an authentic travel reportage. In addition, all updates, images and videos of the event will be hosted on the main social networks.

Easea>Tour was planned with the objective of involving the Dealers, the Clients and the Prospects in an event which, in all its phases, will focus on service accessibility and the consolidation of relations with the Ship Owners through emotional experiences such as that of living on board one of the most marvellous motor yachts of the Ferretti Group

“We would like to be even closer to our Clients and our Dealers, to satisfy and understand their requirements as best as we can. For this occasion we have decided to do it in a different, more informal manner” explained Lamberto Tacoli, Chief Sales & Marketing Officerof the Ferretti Group. “The decision to occupy most of the summer and festive period stems from the objective of talking and discussing these excellent products while experiencing them together. Following the Easea>Show, the initiative Easea>Tour confirms the absolute willingness and commitment of our Group to increase its activities in order to support a market that is ever so alive and enthusiastic, through the direct contact with our Ship Owners” .

Below are the stopping places of the Easea>Tour 2010:

• 22nd July: departure from Cattolica destination Hvar (Croatia)
• 23rd – 26th July: Hvar (Croatia)
• 28th – 31st July: Budva (Montenegro)
• 01st – 02nd August: Durres (Albania)
• 04th – 05th August: Taormina (Sicily)
• 06th August: Panarea (Aeolian Islands, Sicily)
• 07th – 08th August: Capri (Campania)
• 11th – 22nd August: Porto Cervo (Sardinia) / Porto Vecchio (Corsica)
• 26th – 28th August: Antibes/Saint Tropez (French Riviera, France)

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