Ancona, 26th June 2014 – M/Y Chopi Chopi 80 m, flagship of CRN, part of the Ferretti Group specialising in the construction of fully-customized displacement megayachts, made of steel and aluminium, from 40 to 90 metres, is the co-protagonist of Fiat’s international advertising campaign, created for the launch of the new Fiat 500 Cult into the European market.
The flagsgip of the shipyard is displayed in all its majesty in the “Yacht” commercial, created by the Leo Burnett agency and directed by Ago Panini (Alto Verbano production), an ironic look at the juxtraposition between simplicity and luxury.
The commercial sees two important international icons of ‘Made in Italy’, Fiat 500 and CRN M/Y Chopi Chopi, brought together for the first time in an elegant and irreverent video, which aims to surprise the audience from start to finish.
Having previously won prestigious international awards at the Showboats Design Awards 2014, The World Superyachts Awards 2014 and Boat of the Year 2013, this is the latest recognition for the megayacht Chopi Chopi, representing the synthesis and evolution of the characteristic traits and the spirit and innovation of the vessels created by CRN, which is an undisputed icon of luxury and style.
The advertising campaign is on air in Europe (starting from Germany, Austria, the Netherlands, Serbia) in support of the launch of the new Fiat 500 Cult into the European market.