“The enchantment of Freedom” is the new brand concept that has inspired the design and content of the website and social media channel.
September 21, 2020 – Today Itama sets the stage to ride the exciting new virtual waves generated by the online publication of the brand’s new website, with its lean design and an intuitive layout, and the official Instagram profile, first launched last June to provide interesting and engaging content for all brand enthusiasts.
Freedom, seduction and Mediterranean character are the distinctive features of this new online debut, presented under the banner of “The enchantment of Freedom”: a concept that celebrates the onboard lifestyle epitomised by the brand’s fleet of open yachts, now recognised as undisputed style icons.
The itama-yacht.com platform, after the restyling curated by Craq Design Studio and developed by agency PROSE, features various elements that describe the new personality projected by Itama: plays on shades of the classic nautical colours blue and white interact with lean, pared back lines that highlight each individual element.
The website’s three macro sections, “About”, “Itama Open News” and “Collection”, are structured to offer users a gradual and complete browsing experience.
The “About” section offers an overview of the brand’s history and the values instilled in it by founder Mario Amati. The “Itama Open News” section, on the other hand, contains news items about the brand and Ferretti Group, but also gives space to partners, boat shows and events.
The glorious fleet of Itama open yachts is presented in the section called “Collection”, in an explicit reference to haute couture, and contains technical information about each model in detailed data sheets. Another highpoint for fans of the brand is the possibility of “hopping on board” the yachts and taking a virtual boat tour.
Itama’s new website is mobile-first and responsive, offering users a perfect browsing experience on all devices as well as the pleasure of a redesigned platform featuring new content.
Turning to social media, the @itamayacht Instagram profile, curated by Craq Studio and Arachno, consolidates Itama’s official presence on social media and already has 4,000 followers. Characterised by a simple and direct tone of voice that engages users with emotion and empathy, it publishes content aligned with the brand’s values and new positioning. The posts highlight the convivial mood established on board all the brand’s models, offering what can best be described as postcards that celebrate enchanting places and unique experiences onboard.
itama-yacht.com and Instagram profile @itamayacht are two outstandingly elegant showcases created to offer a new take on the story of the shipyard that has the ne plus ultra of Mediterranean bloodlines.
Craq Design Studio Credits:
Head Designer – Davide Baruzzi
Designer & PM – Greta Parisini
Content Support – Laura Testa
Content Support – Elena Lanconelli
Project Manager – Massimo Signorini
Web Designer Specialist – Michele Tabarrani
Senior Software Developer – Luca Alessi
Software Developer - Maria Riggio
Co-founder and Creative Director - Franco Calcagnì
Graphic designer – Secondo Olla