New Ferretti Yachts advertising campaign
Forlì, June 2010 Ferretti Yachts, the Ferretti Groups historical brand, produces flybridge motoryachts measuring 14 to 27 metres, and will launch its new advertising campaign based on the emotion and values of the brands DNA. The creative project has been developed by agency, Lorenzo Marini e Associati.
The black and white images produced by famous photographer Christian Coigny, depict intimate, family moments on board Ferretti Yachts, and enhance the class and elegance which have always distinguished brand communications.
The heading "The future has its traditions", too determines the attention paid to representing an intimate situation, in which being counts more than having: the world of family affections, in which the sea is a passion to be shared, and a Ferretti Yachts yacht a tradition to hand down from generation to generation.
The new Ferretti Yachts advertising campaign, to be released in top national and international nautical magazines, further reinforces the positioning and system of values of the brand, in which the yacht becomes a tangible carrier of the brand values, whilst at the same time witness to and active leading figure for the moment when those values are shared. All this, without leaving out the benchmarks of the Ferretti Yachts world: technological innovation combined with design excellence and the choices of the materials. A perfect balance between the tradition and innovation with which Ferretti Yachts has been looking to the future since 1968, with a long history of passion for the sea.