Ferretti Yachts strengthens the collaboration with the dealer Keyforce to conquer the whole China
January 2008 - Ferretti Yachts is strengthening its already excellent relationship with the dealer Keyforce Holdings Ltd, extending the exclusive distribution agreement to the whole of mainland China, with the only exception of Hong Kong, Macao and Taiwan. This new commission means that the profitable collaboration between Ferretti Yachts and the Chinese company, a subsidiary of the Wo Kee Hong Group, founded in 2005 to cover the southern region including Fujian, Guangdong, Guangxi and Hainan, now takes on a high strategic value. "The Chinese market", says Marco Segato, Vice President Sales for Ferretti Yachts, Mochi Craft and Custom Line, "is a further opportunity for us to bring the Italian excellence of our motoryachts to the local nautical scene. Increasing well-being and prosperity throughout China, underpinned by the exponential growth of the country's economy, has accelerated the introduction and spread of a nautical culture that's linked to Made in Italy luxury. Our yachts are iconic representatives of this concept. More and more people, in fact, are beginning to recognise not only the value of a Ferretti yacht but also the philosophy behind it. Combined with the excellence embodied by every product, process and our pre and post sales service, this helps us create the best motoryachts in the world. The agreement signed with Keyforce Holdings Ltd", Mr Segato continues, "is part of a Ferretti Yachts expansion programme aimed at strengthening our position in vital Asian markets that show enormous growth potential". Keyforce Holdings' presence in China includes offices in all the region's key territories - Shanghai, Dalian, Xiamen and Shenzhen - and the new Shanghai offices set to open in January, creating a new reference point for lovers of Made in Italy luxury. FERRETTI YACHTS AND FERRETTI Ferretti Yachts is a brand of Ferretti S.p.A., one of the leading companies in the design, construction and sale of luxury motoryachts, with a unique portfolio of nine of most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN, Custom Line. Ferretti S.p.A., founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are developed by a team of around 90 engineers and designers (Advanced Yacht Technology) and built in the group's 25 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti employees, has taken it to the very heights of the nautical world. Ferretti S.p.A. is present in Asia through a representative branch situated in Shanghai and in America through its subsidiary Ferretti Group USA Inc. It also boasts an international dealer network, which counts 85 carefully selected distributors, who guarantee the group's presence in over 80 countries and the very best assistance to the clientele in marinas all over the world.