Pershing “runs” alongside Parmigiani Fleurier at Coppa d’Oro delle Dolomiti
September 2012 – The 65th Edition of the Coppa d’Oro delle Dolomiti has just ended, a historical race for vintage cars, which starts from Cortina D’Ampezzo and moves along the enchanting scenery of the Dolomites.
Continuing with their long-standing and established partnership with Parmigiani Fleurier, sponsor of this event, Pershing, brand of the Ferretti Group, among the leading international manufacturers of high performance open motor yachts, ranging from 15 to 35 metres, was one of the brands present at the event, in which some of the most prestigious luxury brands participated, from Porsche to Charles Heidsieck.
Besides the vintage cars participating in the race, in the Parmigiani Lounge, which was set up in the lobby of Hotel Cristallo Spa & Golf, the guests and the VIPs who were present could admire the Pershing CBF chronograph, which was exclusively created by Parmigiani Fleurier and dedicated to the Confederação Brasileira de Futbol as the Federation's official watch supplier.
Despite the gloomy climate that accompanied the race, a remarkable crowd participated in the event with more than thirty cars from all over the world, unable to resist the emotions that the event of revisiting the steps of this historical race can offer and which has seen illustrious participants such as Ernest Hemingway, to whom the race was dedicate this year on the 50th anniversary from his death.
The guest of honour of this event, also the testimonial for Pershing together with the pilot Gian Maria Gabbiani, was the actress Giorgia Surina, who followed all the stages of the Coppa d’Oro on a vintage Porshe. For this event, the Pershing testimonials wore a selection of clothing from the Larusmiani Spring-Summer 2013 Collection.
The elegance and the dynamism of Pershing, together with the exclusivity of Parmigiani Fleurier, were in perfect harmony with the prestige of an event like the Coppa d’Oro delle Dolomiti, expressing once again the uniqueness and luxury that have always distinguished them.