RIVA ON ICE THE ISEO “DISEMBARKS” AT THE FOOT OF MONT BLANC
vendredi 21 décembre 2012
Courmayeur, 20th December 2012 _ Riva, a trademark of the Ferretti Group, concludes its celebrations for its 170th anniversary this year by “disembarking” with its unmistakable style at a location in the heart of the Alps at 1,224 metres above sea-level. The destination chosen to close a year of success is Courmayeur, one of the best-loved tourist centres for the beauty of its ski slopes and for the unmatched panorama offered by Europe’s highest peak, Mont Blanc. This unique setting provides the backdrop for Riva on Ice, taking place between 20th December and 7th January 2013. The ISEO, Riva’s 27-foot yacht, characterised by elegant lines, cutting-edge technology and great functionality, as it can be placed on a road trailer, will be the protagonist in via Roma, right at the heart of Courmayeur, in front of the Grand Hotel Royal e Golf, the oldest hotel of the valley. There will also be an exhibition within the old Malluquin, a unique and historic setting, presenting the eventful history of the 170 years of the Italian firm since the boatyard’s foundation at Sarnico on the Lago d’Iseo, and today one of the symbols of Italian-made quality around the world. Its history is dotted with successes, made possible by continuous technological research, by sophisticated design and by an ability to combine past, present and future within a single concept of excellence. “With Riva on Ice, we intend to inaugurate a series of appointments that will see us the protagonists each year in the most exclusive mountain resorts”, comments Paola Procopio, Riva’s brand manager. “For this first event, which closes the year’s celebrations for the 170th anniversary, we have decided to take ISEO to Courmayeur, as this model is representative of a history that is continually renewing and evolving. This jewel of boatbuilding encloses within it all the values characterising Riva’s DNA – uniqueness, elegance and the greatest attention to detail – while looking to the future with technology that is increasingly at the cutting edge”. The result of a collaborative effort between Officina Italiana Design, the studio that works on exclusive designs for the Riva range, AYTD - Advanced Yacht Technology and Design – the Ferretti Group’s naval architecture and research centre – and the team of architects and designers from the Centro Stile Ferretti Group, the ISEO is planned as a boat that can be “lived” by the owner wherever he wants. Soft and clean lines together with a careful study of the spaces, plus unique attention for the details and the use of the most sophisticated materials, make the Iseo the noble heir to a century-old history, marked by excellence and the highest craftsmanship. And if the bond with the past is witnessed by the generous use of finely worked mahogany, the emblem of the Riva trademark, Iseo also looks to the future by responding to the growing demand for infotainment on board: it is the first vessel of its kind to be fitted with an entertainment system and GPS charts based on the Apple iPad platform. The boat and the Riva on Ice exhibition can be visited by appointment only, at the Riva corner in the Grand Hotel Royal e Golf, or by writing to firstname.lastname@example.org.