THE FERRETTI GROUP TAKES PART IN THE QINGDAO INTERNATIONAL BOAT SHOW 2013 THUS ENDING ITS "TOUR" IN THE COUNTRY OF THE DRAGON
THE FERRETTI GROUP TAKES PART IN THE QINGDAO INTERNATIONAL BOAT SHOW 2013
THUS ENDING ITS “TOUR” IN THE COUNTRY OF THE DRAGON
- Following the great success at the two exhibitions devoted to boating and luxury held in Hainan and Shanghai, the Group reaches the Qingdao Olympic Sailing Center, where, from 23 to 26 May, it will present two of the most exclusive models in its range: Aquariva Super and Pershing 82’.
Forlì, 23 May 2013 – The Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts, with a unique portfolio of some of the most exclusive and prestigious brands worldwide, concludes its “tour” of the leading boating and luxury shows in China: after Hainan and Shanghai, the Group is now taking part in the Qingdao International Boat Show 2013, held from 23 to 26 May at the Qingdao Olympic Sailing Center, where it is displaying two of the most prestigious yachts in its fleet: Aquariva Super for the Riva brand, a 33 footer featuring soft and stylish lines, and the new Pershing 82’ representing the Pershing brand, characterized by an even more streamlined and aggressive profile.
Taking part in these three important spring events in China has allowed the Ferretti Group to present its yachts at best in this region too - true works of art that epitomise the Group’s outstanding production skills and the entirely made-in-Italy process that has always characterised all the Group’s brands.
During the Qingdao Show a press conference was also held by Ferruccio Rossi, Ferretti Group’s CEO, and Mauro Frattesi, President and CEO of Ferretti Group Asia Pacific, who illustrated the Group’s development guidelines for the next few years to the owners and media of Northern China, where Qingdao is located. Also thanks to its strategic partnership with the Weichai Group, the Ferretti Group is indeed aiming to expand further in the entire Asia Pacific area - an important market for the future growth of the boating business -, with a special focus on Greater China, Thailand, Australia and Singapore. In order to further develop in this region the Ferretti Group has thus decided to strengthen its presence in the area by establishing its subsidiary Ferretti Group Asia Pacific Ltd., based in Hong Kong. In 2013 the Group will also aim to create a strong local team as well as to open a series of commercial offices and show rooms in Hong Kong, Shanghai, Qingdao, Xamien and Sanya.
Just on the occasion of the first participation in a Chinese show of the Aquariva Super (the first model to be launched since Riva joined the Ferretti Group and the symbol of this brand), the exclusive book published early in 2013 and dedicated to Riva’s 170th anniversary was presented to a large number of guests representing the Chinese business world and to the local media. The book was introduced by its author and publisher, journalist Riccardo Sassoli.
“We are concluding our tour in China and are extremely satisfied with the results we have achieved, fully aware of the great distance we have covered so far, but also of the long way that still lies ahead of us. Our stands at the various shows we have taken part in have been visited by a large public, made up of pleasure boating enthusiasts, not only from China, but from all over the world, as well as by the media and by our partners, who wanted to show their interest towards a sector that is now gaining importance in this part of the world too”, stated Ferretti Group’s CEOFerruccio Rossi. “This is why our objective over the next few years will be to meet at best these expectations and the great interest we have perceived by producing more and more innovative models, designed taking into consideration the specific needs of this region, which is playing an increasingly important role for the medium-long term global development of the boating sector”.