RIVA WAS THE SPECIAL GUEST AT ARTE FIERA IN BOLOGNA WITH THE AQUARIVA BY MARC NEWSON
Sarnico, 2nd February 2012 – Riva, a brand by Ferretti Group, took part with the Aquariva by Marc Newson at Arte Fiera, the contemporary art exhibition that took place at the venue of BolognaFiere form 27th to 30th January 2012.
The Aquariva by Marc Newson was the special guest of Arte Fiera, the annual event that celebrated its 36th edition, making Bologna the Italian centre for modern and contemporary art during the last week end.
The Aquariva project by Marc Newson is the result of the partnership of two of the greatest representatives of International design: Officina Italiana Design – the studio which has been designing for 20 years the style of the crafts by Riva, manufactured in the glorious shipyards funded by Pietro Riva in 1842 – and Marc Newson - the famous Australian designer who is the protagonist with his works of many collections, even permanent ones, in the greatest museums and art galleries in the world.
This artistic union led to the review of the historic 33-foot model featuring smooth and elegant lines, through which Newson expressed its personal view of nautical design. The result is the creation of an exclusive Aquariva model, a timeless classic, connecting the past with the present, tradition and innovation.
The Aquariva by Newson is an extraordinary match of style and functionality, a glance to the period of the Dolce Vita of the 50’s and 60’s which looks towards the future, in line with the latest trends of nautical design. This result has also been achieved thanks to the special materials chosen by the Australian designer: the wood-like textile-based laminate (a phenol composite, the forerunner of fiberglass), used for the deck area and the helm station; the anodized aluminum instead of steel and chrome brass, an unusual choice in the nautical sector which allowed giving a high-tech touch to the classic and elegant flair of Riva, a myth of the sector, a synonym for the exclusivity and luxury of the Italian style.
The exclusive Aquariva by Newson was launched last year as limited edition, 22 hulls only, and is distributed all over the world through the Riva dealers’ network.