Prestigious international recognition for the CRN channel’s creative excellence and innovative spark.
Ancona, 21 May 2020 – CRN, the historic shipyard and Ferretti Group brand specialising in building fully custom yachts, has been named a 2020 Muse Creative Awards Silver Winner in the Social Media category for its Instagram account.
This coveted prize, established by International Awards Associate Inc. to champion creative brand excellence around the globe, is testament to the extraordinary inventiveness and creative range of CRN’s Instagram presence.
Curated by Arachno Digital Agency, the channel uses a modern, engaging language to express the brand’s essence and heritage. It embodies the values of the passionate professionals who dedicate their lives to turning original ideas into one-off yachts that are genuine works of art.
Exquisitely crafted words paired with meticulously selected and specially created images and video are the winning recipe for a communication effort that has actively engaged the community and built real empathy. Every day, the page tells the story of the on-board experience and the unique, exhilarating world of CRN. Here, ideas, vision and savoir faire come together to make masterpieces that reflect and celebrate their owners’ personality.
The Instagram account concept is inspired by the brand’s nautical know-how and elegant style. CRN is in constant pursuit of perfection, total flexibility and impeccable attention to detail, to bring owners’ dreams and desires to life. These values, allied to peerless technical mastery and in-depth expertise, are what inspire the yard’s project managers, engineers, project architects, interior designers and accomplished craftspeople every day. And what they create is something absolutely exclusive.
Credits: Arachno Digital Agency
Creative Direction – Franco Calcagnì
Social-Media Strategy – Sergio Sini