直奔主题 选择语言
新闻和活动 2020

“Just Like Home” by Ferretti Yachts wins the Media Key award.

2020年10月23日

The advertising campaign won the Press, Outdoor & Promotion Key Award (POPKA) in the category ‘A4 Beauty, Fashion and Luxury’.

23rd October 2020 - A new way to experience the sea, one that encloses a universe of stories and emotions in an intimate personal space, combining the dimension of travel represented by the yacht with the feeling of being at home. This is the creative concept behind the new campaign by Ferretti Yachts, the storied Italian luxury yacht brand and a leading global player in the industry, which reasserts its positioning with a more intimate language and a lifestyle aesthetic midway between fashion and design.
The award ceremony was held on October 15, with a live-streamed session to which CEO Alberto Galassi contributed, commenting: “The Ferretti Yachts campaign was ahead of its time, asserting an ideal of wellbeing, calm and peace on a yacht, in order to reconnect with the dimension of a private island on which to take refuge: a subject that could hardly be more relevant in times like these.”
The Ferretti Yachts advertising campaign “Just Like Home” won the prestigious Press, Outdoor & Promotion Key Award (POPKA) in the category ‘A4, Beauty, Fashion and Luxury’.
Media Key is the benchmark magazine for Italian corporate communication. The panel of judges that makes the Awards, now in their 17th year, includes marketing strategists, media planners for top Italian and international businesses, communication operators, and creative directors at production companies, advertising agencies, and TV and Radio digital agencies. The multi-subject campaign published in leading magazines worldwide presents a model of absolute wellbeing that only Ferretti Yachts can make possible, anywhere and at any time.
Created by multiple award-winning international agency Lorenzo Marini Group, “Just Like Home” continues on a strategic and creative path that has further consolidated the brand’s image at international level.

官网cookies

本网站使用技术类Cookie,它是您浏览本网站所必需的,且有助于我们提供服务。在征得您的同意后,我们使用剖析类Cookie,为您提供更令人愉快的浏览体验,方便您使用我们的社交媒体功能,并使您能够接收我们根据您的浏览习惯和兴趣定制的营销信息。
要接受所有剖析类Cookie,请点击“接受”;要拒绝,请点击“拒绝”。如需了解更多关于我们使用的Cookie的信息,请参阅我们的 Cookie政策。