Ferretti Yachts, the historic Italian luxury yacht brand and leader in the nautical industry worldwide, has launched a new communication campaign that reaffirms its brand positioning with a more intimate language and a lifestyle allure that has always distinguished its timeless elegance.
The campaign, using a multi-subject format that will appear in the most important magazines worldwide, interprets the new Ferretti Yachts philosophy and its way of living the sea, bringing along a world of stories and emotions in a personal, intimate space that travellers can make their own, even away from home.
The ultimate protagonists are the yacht, the sea, and the journey, along with the beauty and exclusive design of the product. For the first time with a new and unique interpretation, the journey becomes experience, a moment of personal life in which the search for absolute wellbeing takes precedence over the destination.
The key visuals of the campaign are photographs by Lucio Gelsi, who with prestige, exclusiveness, and elegance, depicts a lifestyle that is entirely experiential and emotional, through a portrait of women who live the Ferretti Yachts environments to the fullest, enjoying the pleasure of the kind of domestic warmth that only a home can give. This is the brand’s promise today, summarised in the slogan “Just like home”.
Choosing Ferretti Yachts therefore means being inhabitants of the world while enjoying the utmost mental and physical wellbeing that only Ferretti Yachts can bring to life, wherever you may be.
With this campaign, created by the award-winning international agency Lorenzo Marini Group, under the creative direction of Lorenzo Marini himself and his team, Ferretti Yachts has embarked on a strategic and creative path that enhances and elevates the brand image internationally.