In this edition Ferretti Yachts and Riva will be the Group's brands to take pride of place in the Milan event centred around the main Made in Italy fashion and accessory labels.
Milan, 09 May 2018 – For the fourth consecutive year the seafaring glamour of the Ferretti Group will shine brightly among the stars of fashion and luxury living at the MonteNapoleone Yacht Club 2018, the event running from 14 to 20 May 2018, which will light up the Milan Fashion district once again. The most celebrated fashion shops on via Montenapoleone will be previewing the projects of the most renowned yacht builders and clubs on the international circuit by displaying scale models, drawings, photographs and video clips.
The Ferretti Group will be taking part in the event with two of its long-standing brands: Ferretti Yachts and Riva, will be the honoured guests of the boutiques Santoni, a top of the range footwear and accessories brand and Dolce&Gabbana, a brand that has based its own international success on its Italian style.
Organised by the Associazione MonteNapoleone with the patronage of the City of Milan, MonteNapoleone Yacht Club 2018 reasserts this successful concept whereby the most celebrated boutiques in Milan's fashion district are customised to match the style of the most famous international luxury yacht builders.
For a week, the shop-windows and the interiors of the partner boutiques will be hosting faithful miniature replicas of Ferretti Yachts and Riva models, along with installations and specially produced videos.
In the Dolce&Gabbana showroom, we will also be displaying iconic products of the Riva Brand Experience.
There are also high expectations for the open-air exhibition “Italy Rules The Waves” which can be enjoyed from various vantage points along via Montenapoleone. The exhibition, organised in collaboration with the renowned Boat International magazine, a major feature of international yachting that this year is celebrating its 35th anniversary, will provide the chance to celebrate the constant growth of Italian shipyards, which for some time now have taken pride of place in this sector.
Among the many dates worth on your calendar is Wednesday 16 May, when the entire length of Via Montenapoleone will be transformed into a Marina, with its boutiques playing host to glittering evening cocktail parties, by invitation only.
Excellence, tradition and innovation: these are the values that come together in Ferretti Yachts and Santoni. The historic brand of flybridge yachts, offering a fleet ranging between 14 to 29 metres (45-96 feet), this year will be celebrating its first 50th anniversary. A tale of success built up by combining an extremely functional use of space with on board luxury and comfort, through a constant focus on research. Santoni, a famous top of the range footwear and accessory label, retains the most precious features of the most authentic Made in Italy craftsmanship: quality, a passion for detail and a strictly hand-crafted production range. This contemporary approach applied to time-honoured skills and know-how are a winning feature of both brands, which ensure the continued loyalty of their customers who fully appreciate exclusivity and excellence.
The timeless style and elegance of Riva, a seafaring legend with 175 years of history and a fleet ranging from 8 to over 90 metres, renew their long-standing relationship with the creativity and craftsmanship of Dolce&Gabbana. These two Made in Italy icons, linked by a bond that has grown stronger over the years thanks to a shared identity, have a unique place in the world owing to their unparalleled glamour and style.