Forlì, 3rd May 2010 –The opening press conference for “easea>show”, the exclusive, permanent showcase of the yachts of Ferretti Group - a world leader within the sphere of the design, construction and sale of motoryachts of the most exclusive brands in the nautical world -was held today at Marina Nuova in Cattolica.
Devised to further extend the range of excellent services already reserved for Ferretti Group Clients, “easea>show” was inaugurated by Norberto Ferretti,Chairman, Salvatore Basile, CEO,and Lamberto Tacoli, Chief Sales & Marketing Officer of the Ferretti Group, in the presence of the press, the local authorities, the international sales network and Clients.
“easeathe privilege of being involved in a unique, tailor-made experience, one which has never before existed on the world nautical scene. Moreover, the “easea>show” project avails itself of important partners par excellence, both locally and nationally, in order to make owners’ visits even more special.>show” is a permanent boat show, displaying the most important yachts of all Ferretti’s prestigious brands, a truly exclusive, personalised showcase of the Group’s fleet. The display, part of the larger “easea>yachting” services project which commenced at the beginning of 2009, will be an out and out private, permanent boat show. It will enable even the Group’s busiest Clients to visit the yachts any day of the year, and carry out sea trials in total privacy and a relaxed environment. “easea>show” thus responds to the requirements of the Group’s most demanding owners who, by booking through the reference dealer or broker for their area, can visit the yachts and try them out at sea privately, accompanied by a dedicated, highly specialised staff, thus doing away with the inconvenience caused by crowding at boat shows. Hence, the display offers Group Clients
A balance of the most important results achieved during the first seven months of the 2009-2010 nautical year was presented during the course of the inaugural press conference. Although the macro economic context is still uncertain, during this period the Ferretti Group has registered the first signs of a recovery. From 1stSeptember 2009 to 31st March 2010, the Group collected around double the orders compared to the same period of the previous year. Moreover, as of today, the Group’s backlog covers around 85% of the budget set for this nautical year.
Moreover, during the course of the meeting a world première, the new Ferretti 800,was presented to confirm the new relaunch phase. This yacht is the very latest model to be designed and produced by Ferretti Yachts, the Group’s historical brand, which operates within the sphere of the production of flybridge motoryachts measuring 14 to 27 metres in length. Said yacht has generous interior spaces and a layout usually found on larger yachts, combined with a winning external line, enriched by the use of colour, where large windows are a characterising feature of the external design, guaranteeing exceptional interior lighting.
“This inauguration has come after a long year, which has been complex for both the nautical sector and for our Group,” declaredNorberto Ferretti, Ferretti Group Chairman. “We are confident for 2010, as we have registered the first positive signs since February. They are also confirmed by the excellent reaction our yachts enjoyed at the last few boat shows, amongst which Miami, and by the orders we have gathered over the past few months, a period which is traditionally less active for the nautical sector. The market is now beginning to move, however, and we have orders for all the brands in our Group, especially for those between 50 and a 100 feet”.