Venice, October 2007 - The FERRETTI YACHTS website (www.ferretti-yachts.com) was awarded for the "Ebusiness" category at the annual edition of the "E-Content Award 2007", a project organized by the "Fondazione Politecnico di Milano", the European Commission MEDICI Framework with the patronage of the highest Italian institutions (Presidency of the Republic, Presidency of the Prime Minister Cabinet).
FERRETTI YACHTS brought the nautical sector to the excellence of Italian websites that, receiving the Econtent Award, stand out for creativity, innovation and usability. As matter of fact, the www.ferretti-yachts.com website resulted as the best of its segment.
A panel of experts assessed the websites that were selected for the contest on the basis of several criteria: global quality and content comprehensiveness, interactivity, design, quality of the process leading to the carrying out of the product, multilingual contents, economic sustainability of the project.
The FERRETTI YACHTS website - produced by Studio Pleiadi agency that holds a long-lasting collaboration with the shipyard for the development of the web platform - was awarded for creating an innovative web experience telling the Ferretti world by uniting products, events, services and information. The website generates a privileged meeting point where it is possible to merge the love for the sea to passion, style and the most sophisticated technology.
The website, wholly developed in Macromedia Flash, allows a detailed presentation for each yacht by extracting data and images from a functional database in order to unite browsing ease and contents richness.
All major web agencies, working both for national and international enterprises, attended the "E-Content Award 2007" ceremony held at the historic location of the "Istituto Veneto di Scienze, Lettere ed Arti" in Venice. Such an audience confirmed the relevance of this new success attained by FERRETTI YACHTS through its marketing and communication strategy.
FERRETTI YACHTS AND FERRETTI
Ferretti Yachts is a brand of Ferretti S.p.A., one of the leading companies in the design, construction and sale of luxury motoryachts, with a unique portfolio of nine of most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN, Custom Line. Ferretti S.p.A., founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are developed by a team of around 90 engineers and designers (Advanced Yacht Technology) and built in the group's 25 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti employees, has taken it to the very heights of the nautical world. Ferretti S.p.A. is present in Asia through a representative branch situated in Shanghai and in America through its subsidiary Ferretti Group USA Inc. It also boasts an international dealer network, which counts 85 carefully selected distributors, who guarantee the group's presence in over 80 countries and the very best assistance to the clientele in marinas all over the world.