Milan October 2008 - 40 years of passion for the sea and a constant series of challenges that have helped write the history of the modern nautical sector - Norberto Ferretti, President and Founder of Ferretti S.p.A., tells his story in "A Great Challenge", a book written by Mauro Castelli and published by "Il Sole24Ore".
"A Great Challenge" presents one of the most exciting sagas from the world of Italian entrepreneurs, the story of the Forlì-based yard that has now scaled the heights of international design, construction and commercialisation of luxury motoryachts through a unique portfolio of nine exclusive brands: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN and Custom Line.
In the book the words of Mauro Castelli capture passions, intrigues, plans and turning points in Norberto Ferretti's progress, a challenge that began with the launch of a small yard in Cattolica, and one that has led to constant strategic choices and far-sighted success.
The book is published by "Il Sole24Ore", and is now available at: www.shopping24.ilsole24ore.com
Norberto Ferretti: "The Number One Dreammaker of the Sea".
FERRETTI YACHTS AND FERRETTI
Ferretti Yachts is brand of Ferretti S.p.A., one of the leading companies in the design, construction and sale of luxury motoryachts, with a unique portfolio of nine of most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN, Custom Line. Ferretti S.p.A., founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are developed by a team of around 90 engineers and designers (Advanced Yacht Technology) and built in the group's 25 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti employees, has taken it to the very heights of the nautical world. Ferretti S.p.A. is present in Asia through a representative branch situated in Shanghai and in America through its subsidiary Ferretti Group USA Inc. It also boasts an international dealer network, which counts about 85 carefully selected distributors, who guarantee the group's presence in over 80 countries and the very best assistance to the clientele in marinas all over the world.
For more information visit: www.ferretti-yachts.com