The historic brand of the Ferretti Group took part in the 2011 edition of the Festival International de la Plaisance with an impressive fleet of six crafts, including the Ferretti 720, the 2011 new model of the brand. At the 34th French boat show Ferretti Yachts presented the new model, the two "little ones" Ferretti 570 and Ferretti 620, the Ferretti 800, the flagship Ferretti 881 in its hard top version, and the Ferretti Altura 840. The fleet caught the attention of the visitors, who were particularly interested to the Ferretti 720, on display for the first time. The World Yachts Trophy award, organized by the French publishing network Luxmedia Group, confirmed this interest. The Ferretti 720 won the award as Best Layout in the Flying Bridge under 24 metres category.