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Our skin is adorned with branded eye patches. Our faces

are molded by spectacular face tapes. Perfumes are worn

on our wrists like precious bracelets. Lipstick is worn like a

miniature evening bag.

Some gestures come before words. A dash of perfume its Coco Mademoiselle Eau de Parfum Intense Purse Spray:
on your wrist. A touch of gloss under your eyes. A lipstick to a rechargeable bottle embellished by chains and pearl de-
play around with. Everyday gestures that, today, turn into true tails, thus becoming an accessory to show and smell.
style statements. For those seeking extreme luxury, there is the haute
In contemporary aesthetics, beauty no longer hides be- joaillerie version of the N°5 L’Eau. Packaged in a white gold
hind invisible gestures, in the backstage, or in front of your and diamond box, it is the thin line between fragrance and
mirror at home. Beauty is shown, worn, flaunted – but always portable sculpture.
graciously. It is an ornament and narration. A cure and a Carolina Herrera joins this trend in which makeup turns
presence. to art thanks to a luxurious makeup range that breaks down
It is a visual language that takes shape in the objects we the barrier between cosmetics and jewelry, turning every
touch and wear: eye patches like masks, face tape in place of product into a real prêt-à-porter item.
surgery, perfumes that turn into jewels. Hermès is focused on creating lipsticks that resemble
Beauty is no longer that which transforms us: it is what architectural works: varnished, sculptural, and vibrant ob-
represents us. And we wear it proudly and intentionally. We jects to hold in your hand with the same pride as when you
no longer hide beauty products: they have come out of our carry a designer clutch bag.
beauty cases and purses to become parts of our outfits. Valentino Beauty and Dior do the same with the graphic
Bold, iconic, and, above all, visible. design, red hues, and glossiness of their packaging, made to
Our skin is adorned with branded eye patches. Our fac- be a part of your outfit. Nail polish like pendants, face pow-
es are molded by spectacular face tapes. Perfumes is worn ders shining like gems. No product is invisible anymore.
on our wrists like precious bracelets. Lipstick is worn like a Every element of the beauty routine is a stylish detail
miniature evening bag. The borderline between makeup and to flaunt. Skincare and makeup thus hop out of the private
accessories fades, giving birth to a hybrid language in which sphere to dance in public. They now belong to self-descrip-
shape and use dance together. tion, look, and daily performance. Taking out of your hand-
The turning point has come, like always, from the cat- bag a stick of intense Romina's Red is a way to not hide the
walk. Dolce&Gabbana put its branded No-Puff Caffeine origin of your beauty.
Eye Patches in the spotlight: a true visual statement worn The beauty routine has turned into a visual language
by models like contemporary masks in the Fall/Winter 2025 where every product is a word and every application is a
women’s fashion show. A choice to celebrate the power of gesture to remember. Its future is no longer inside a bottle
beauty routine, no longer as a “preparation” but as an essen- but outside. It lies in the way an eye patch can become an
tial part of your image. emblem, a lipstick can turn into a totem, and a perfume can
Valentino also reinterprets the concept of treatment with change into a talisman to wear on your wrist. In this new, var-
its face tapes. The visible, sturdy bands walk the catwalk like iable aesthetics and cross-contamination between skincare
symbols of strength, otherness, and freedom. The skin lifts, and fashion, luxury is not a mere formulation but a gesture.
but also unveils, thanks to an accessory that reveals more It is no longer a matter of beauty: it is about presence,
than what it “hides”. In the world of haute parfumerie, Chanel statement, and style. Because nowadays we don’t apply
sets a new standard with its bottles turned to wearables. Like beauty: we wear it. Just like a jewel. Or a daily work of art.

Protagonist Fashion 139