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On the previous pages: Fortunato Depero, sketch, 1931 (©️Archivio Galleria
Campari) and the Campari Group Headquarters (©️ Enrico Cano). Above,
Campari Seltz at the Camparino, in Milan. Courtesy of Campari
Fortunato Depero represents perhaps the most emblematic example
of the bond between Campari, art, and advertisement. He is the
brilliant artist who created the Campari Soda bottle in 1932: so iconic
that it doesn’t even need a label.
116 Heritage Protagonist
