Page 114 - PROTAGONIST-124
P. 114
TEXT BY NICOLA FERRERO
THE ITALIAN
APERITIVO
LEGACY
One of the greatest successes a product can aspire to
achieve is to define a style – both a lifestyle and a visual
style. Brilliance, passion, innovation, and a lively cultural
landscape, spurred also by the advent of advertisement:
all of this served as the basis for the origins of Red Passion,
which now accentuates aperitifs all around the world.
112 Heritage Protagonist
