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CONTENTS



      Silver Prize at the                                           AWARDS


      2020 Muse                                                      2020


      Creative Awards






      An international recognition that awards
      CRN’s creative excellence and innovative
      approach to the Instagram channel



      The Internet































                         CRN rises to the top of Instagram as well. The shipyard’s Instagram   I love
                         account received the Silver Winner prize at the 2020 MUSE Creative
                         Associates Inc. to recognize the best creative brands on the international  My Pershing!
                         Awards in the Social Media category.
                         The prestigious honor was established by International Awards

                         level. It attests to the inventiveness and extraordinary creative range of
                         CRN’s Instagram page, designed by Arachno Digital Agency.
                         Using modern and engaging language, the Instagram account has   David Boulter, Executive Vice
                         successfully conveyed the essence, heritage, and values of a brand with
                         passionate professionals who dedicate themselves completely to turning   President of a major construction
                         original ideas into one-off yachts that are true works of art.  business, talks to us about his
                         Images and videos selected with careful research and constructed ad   Pershing 62. A British citizen
                         hoc, together with the maximum attention to language and text: these   married to Kerry, herself a
                         are the winning elements of a communication strategy that actively
                         engages the community and creates a strong sense of empathy. Every   sailing enthusiast and a talented
                         day, the page tells the story of the onboard experience and the unique   horsewoman, he moved to
                         and exciting world of CRN. A world where the combination of ideas,   California ten years ago and
                         visions, and savoir-faire give life to masterpieces that reflect and   currently lives close to the beach
                         celebrate their owners’ personalities.                in Fort Lauderdale, Florida, and to
                         The Instagram account’s concept is inspired by the nautical culture of
                         CRN, a brand that constantly pursues perfection, meticulous attention   the motor yacht of his dreams.
                         to detail, and total flexibility – values that inspire project managers,
      On this page, a screenshot
      of the CRN award-winning   engineers, architects, interior designers, and highly skilled craftspeople
      Instagram profile  in giving shape and substance to yacht owners’ wishes and desires.  Fort Lauderdale, Florida, USA



      92       Logbook                                                                                    Protagonist
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