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Silver Prize at the AWARDS
2020 Muse 2020
Creative Awards
An international recognition that awards
CRN’s creative excellence and innovative
approach to the Instagram channel
The Internet
CRN rises to the top of Instagram as well. The shipyard’s Instagram I love
account received the Silver Winner prize at the 2020 MUSE Creative
Associates Inc. to recognize the best creative brands on the international My Pershing!
Awards in the Social Media category.
The prestigious honor was established by International Awards
level. It attests to the inventiveness and extraordinary creative range of
CRN’s Instagram page, designed by Arachno Digital Agency.
Using modern and engaging language, the Instagram account has David Boulter, Executive Vice
successfully conveyed the essence, heritage, and values of a brand with
passionate professionals who dedicate themselves completely to turning President of a major construction
original ideas into one-off yachts that are true works of art. business, talks to us about his
Images and videos selected with careful research and constructed ad Pershing 62. A British citizen
hoc, together with the maximum attention to language and text: these married to Kerry, herself a
are the winning elements of a communication strategy that actively
engages the community and creates a strong sense of empathy. Every sailing enthusiast and a talented
day, the page tells the story of the onboard experience and the unique horsewoman, he moved to
and exciting world of CRN. A world where the combination of ideas, California ten years ago and
visions, and savoir-faire give life to masterpieces that reflect and currently lives close to the beach
celebrate their owners’ personalities. in Fort Lauderdale, Florida, and to
The Instagram account’s concept is inspired by the nautical culture of
CRN, a brand that constantly pursues perfection, meticulous attention the motor yacht of his dreams.
to detail, and total flexibility – values that inspire project managers,
On this page, a screenshot
of the CRN award-winning engineers, architects, interior designers, and highly skilled craftspeople
Instagram profile in giving shape and substance to yacht owners’ wishes and desires. Fort Lauderdale, Florida, USA
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