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EMEA

Itama AWARDS

Cruises 2020

Freely,

Also Online

“The enchantment of Freedom”
is the new concept that inspired
the design and content
of Itama’s website and social
media, based on a style
that is fresh, airy, and has
The Internet a nautical feel, just like
Closer and Closer to Dealers its fantastic open yacht

Since the beginning of 2020, as we have witnessed The lessons also included a special focus on the Made in Italy elegance and blue&white minimalism
all over the world now, communication strategies CRM database, with tutorials on how to use it most have always been a part of the brand’s DNA. They
(from big projects to everyday life) have had to be effectively. The lessons were sent through CRM are also the inspiration for Itama’s new website,
reconsidered on the basis of all virtual means at and a broadcast service was made available for the characterized by an essential design and intuitive
our disposal due to the social distancing policies material to be received in the easiest way possible. layout, and its official Instagram profile, created to
necessary to fight the Covid-19 pandemic. From In addition, dealers could access their training offer interesting and engaging content to all fans of
this perspective, Ferretti Group developed a brand offline, as all the lessons were available for them the brand.
new project to involve its dealer network during this on a special platform. Lessons were followed by Freedom, allure, and Mediterranean flair are the
peculiar historical period: the Online Dealer Sales a tailored survey to test the understanding of each distinctive features of the new web debut, based on
Academy, created to offer dealers the opportunity section, and an online mini-award ceremony was a concept that celebrates the philosophy of life on
to enrich their knowledge of the Ferretti Group held for those who received the highest scores board the fleet’s open yachts, which have become
products and marketing tools. on the questionnaires. unmistakable icons of style.
The project lasted throughout April and May At the end of this brand new online academy, the Thanks to the restyling by Craq Design Studio and
2020. Every week, different topics were sent to the dealers expressed that they were entertained, developed by the PROSE agency, the platform
dealers, with special insights not only about market satisfied, and enthusiastic with the project, which www.itama-yacht.it presents a number of elements
positioning but also on projects and products in can be considered a true “online success” for Ferretti that convey the new soul of Itama: a playful
terms of design features and key selling points. Group as well. combination of white and blue tones, in classic
nautical style, alternating with minimal and essential
lines that highlight each single element.
The website is divided into three macro-sections:
About, Itama Open News, and Collection,
constructed to give users a gradual and complete
navigation experience.
Another treat for Itama fans: you can also “jump on
board” by means of a virtual tour of the yacht.
Mobile-first and responsive, the new Itama website
offers navigators seamless use from any type of
device along with the pleasure of enjoying a platform
that is brand new in content and style.
The new Instagram profile @itamayacht, on the
other hand, strengthens Itama’s presence in the
social media universe. Characterized by a simple
and direct tone of voice, focused on emotions and
empathy, it will present content in line with the
brand’s values and new positioning. In fact, the
posts will highlight the convivial spirit established
on board each model in the brand’s fleet, creating
real postcards that celebrate enchanting places and
unique moments of life on board.

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