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Dolce&Gabbana Fefé is the brand's first alcohol-free scented
mist dedicated to dogs. A tender and delicate olfactory creation
designed for a playful beauty routine. ©Dolce&Gabbana

Will pets rule the world one day? Hard to say, but today of our bodies and imitate our habits, movements, and
we know exactly how much they have affected our homes, even our looks, as shown in the iconic Disney movie One
schedules, and economies in the past few decades. Hundred and One Dalmatians (1961).
The US population is about 340 million, and there are Leveraging on this relationship, Dolce&Gabbana has
over 145 million pets, mostly cats and dogs (followed by created a dog accessory line. Because today, our relation-
fish, birds, rodents, reptiles, horses, etc.). In Europe, there ship with our four-legged friends is also a matter of style.
are about 600 million people and 300 million pets. The The iconic Leopard print and the pastel colors adorn col-
world pet market is currently worth hundreds of billions. lars and leashes, kennels and coats, but even food con-
Human beings have domesticated animals for prac- tainers, keychains, and warm sweaters and polo shirts
tical purposes for thousands of years, but the current – for dogs, of course. Pink, blue, and green with hints of
relationship, bordering parenthood, is something of the yellow give them a stylish and funny, almost angelic look.
modern age. The trend is so pronounced that some The animal motif, instead, highlights its dynamic
scientists have asked themselves whether there is a corre- touch. The iconic Dolce&Gabbana logo is engraved on a
lation between decline in births and an increase in pets. No footprint: a seal representing the softness and tenderness
true connection was found: we simply want to spend more of the most beloved animal of all. The clothing and ac-
time with nature in a different, completely human way. cessory line by Dolce&Gabbana aims to combine luxury
Dogs and cats (and not only!) come with us anywhere: and love, making the relationship with animals even more
on holiday, on planes, on boats, at the workplace… They amusing.
watch us performing everyday tasks and trigger in us the Even Domenico Dolce was bewitched by the four-leg-
desire to walk and set off on adventures and explorations ged world. So much so that he created the first-ever
together to expand our horizon and theirs. Dogs have scented mist, with woody musk notes, of course alco-
helped many people overturn their sedentary lifestyles, hol-free, for dogs.
making them dynamic and full of travel and movement. Daily walks thus turn into fashion shows, just like the
Dogs are our favorites – more than cats, though not one that Pongo, the dalmatian owned by Rudy in One
by a lot. They take care of us, and we take care of them. Hundred and One Dalmatians, observes outside his apart-
In this symbiotic relationship, they become extensions ment window.

Protagonist Fashion 111