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A new incredible silhouette has appeared on the horizon of

            electric cars. It’s the Jaguar Type 00: proof that British art never

            copies anyone (and does it with style).



















































                Once in a while, in the universe of electric cars – where   What if the setting gets boring? No problem: a “Prism
            everything seems to be designed by a bored algorithm –  Case” will let you change the lighting, sound, and even
            someone wakes up and changes the rules. Today, that  scent of the cabin depending on your mood. It’s like having
            someone goes by the name of Jaguar.                       a personal interior designer, a DJ, and a perfumer in your
                The result is the Type 00: a spaceship on wheels with  glove compartment.
            the attitude of a  rockstar  and the wardrobe of  a Miami     Now to the question every car enthusiast would like
            architect. The Type 00 is the first physical proof of Jaguar’s  to ask: “Is it still a Jaguar?” True, this statue on wheels
            new philosophy: exuberant modernism. In short: being  features the new JEA electric platform, boasting a 478-mile
            brave, modern, and thinking totally out of the box. All the  range and an impressive charging time. Yet, all the design
            opposite of those electric cars that seemed designed only  and wow-effect raises doubts on the fact that the brand’s
            to turn heads at conferences on climate change.           sporty soul – made of instinctive driving and mechanical
                It boasts a never-ending hood, a panoramic sunroof  links – is gradually fading into a museum experience, rather
            that perfectly follows the line of the body, 23" wheels that  than a driving one.
            seem stolen from a spaceship, and a fastback shape            The first production car will be a four-door electric
            styled to make viewers fall in love at first sight. The colors  grand tourer, which will be unveiled later this year. It will be
            are legendary from the start: Miami Pink, inspired by the  British, it will be fancy, it’ll be… something. But it will also be
            excessive hues of South Beach, and London Blue, a fancy  unlike anything we have known Jaguar by until now.
            tribute to the brand’s British roots.                         With the Type 00, Jaguar has chosen to not imitate
                Inside, it is not just a car. It is a moving art gallery. It  anyone. As they say in their claim: Copy Nothing. But in a
            features hand-finished brass, real travertine (yes, like the  world where nobody wishes to be copied, will its difference
            one in Ancient Roman buildings!), and woven fabric. You do  be enough to be desired?
            not sit in it; you are on show, like a sculpture.             Time, and not satin-finished coating, will tell.



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