Page 133 - PROTAGONIST-134

In search of eternal youth, but in a conscious and tar- And work also on rest, on the quality of sleep, measuring
geted way. Among the staples of luxury hotellerie, increas- the effects of truly regenerating sleep in combination with
ingly refined in terms of spas expressly dedicated to all- beauty treatments and the latest in mental serenity, such
round wellness (holistic is the preferred and most suitable as meditation or mindfulness.
adjective to describe many of these beauty and wellness Night work, day work and, finally, healthy, nutrient-in-
programmes), anti-aging has become a key word. Wheth- tegrated nutrition: in anti-aging programmes, customised
er we are talking about real retreats entirely dedicated to food balances are at the heart of this awareness, taking
rejuvenation, aesthetic and otherwise, or increasingly pro- into account inclinations, pleasures and goodness. Good-
fessional and bespoke treatments specifically for those bye bitter boiled and uncooked vegetables, on with good
who want to fight ageing or even prevent it, the new an- flavours, appreciation of tastes and concessions that do
ti-aging market is a new way of taking care of oneself in not burden the stomach and do not feed guilt feelings.
every respect. Creams can only act on the surface, some- Additionally, the focus is on understanding why targeted
thing more is needed: a deep wellbeing and an awareness and consistent physical activity is essential for restoring
that time passing is positively formative. the best balance for us and providing us with even deep-
The best anti-ageing treatments offered by the most er well-being. Taking care of ourselves does not only mean
prestigious hotels make us realise that our lifestyle can taking a walk a day, but understanding why that long, brisk
be realigned to who we really want to become: more open walk affects our serenity, benefits the body, and acts as a
air, more connection with the nature that surrounds us, viaticum for all the steps after the first foot out of the door,
more construction of well-being starting with small chang- turning them into hiking, swimming, and team sports to re-
es every day, which will structure the future we dream of. store happiness.

Protagonist Experience 131