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CONTENTS EMEA

Three Is the

Perfect Number AWARDS

2020

Milan, Italy
Cannes, France
“Just Like Home”:
a Winning Idea

Ferretti Group’s legendary perfection of Well-being
of style and design won three major
awards at the World Yachts Trophies A new way of living the sea that
2020, the prestigious annual yachting encloses a universe of stories and
event organized by SG Publications. emotions in a personal, intimate space,
The ceremony, attended by a string of combining the dimension of travel
guests and industry specialists, was represented by the yacht with the
held on Saturday, September 12, 2020, feeling of being at home.
on the beach of the InterContinental This is the creative concept behind
Carlton luxury hotel in Cannes. Genoa, Italy the new campaign by Ferretti Yachts,
Ferretti Group won three accolades which reaffirms its positioning with a
for the unmistakable Italian style The First more intimate language and lifestyle
of its vessels combined with their aesthetic, between fashion and design.
innovative design features and of Sixteen The awards ceremony took place
pioneering technology. on October 15, with a live-streamed
The vessels received the following The FSD N800 is the first of the sixteen patrol broadcast attended by the CEO of
awards: Ferretti Yachts 500: Best vessels that will join the Carabinieri fleet for Ferretti Group, Alberto Galassi. He
Interior Design Trophy, 45-64 feet public safety operations and to patrol coastal and praised the Ferretti Yachts campaign
(13.70-19.50 meters) category; territorial waters. for being ahead of its time, asserting
Pershing 7X: Best Exterior Design The first unit was delivered at the opening of the an ideal of well-being, tranquility
Trophy, 64-80 feet (19.50-24 meters) Genoa Boat Show to the Carabinieri Corps in the and peace aboard a yacht, in order to
category; and CRN M/Y 62m Voice: presence of Army Corps General Claudio Vincelli, rediscover the dimension of a private
Best Interior Design Trophy, 164-270 Interregional Commander of the “Pastrengo” oasis where you can take refuge, a
feet (50-82 meters) category. Carabinieri, and Alberto Galassi, CEO of Ferretti theme that is more relevant than ever
This was yet another success for Group, along with Giuliano Felten, Director of the Above, the FSD N800 in times like these.
Ferretti Group which, despite the Ferretti Security Division. patrol vessel delivered The Ferretti Yachts “Just Like Home”
challenges of the health emergency, The sixteen patrol vessels were the subject of the to the Italian Carabinieri. advertising campaign won the
has held firmly to its vision and has tender won by FSD – Ferretti Security Division, Below, the very successful prestigious Press, Outdoor & Promotion
Ferretti Yachts advertising
now earned the yachting world’s the Ferretti Group Business Unit dedicated to the campaign Key Award (POPKA) in the category
most coveted prizes, confirming Security sector – aimed at the renewal of the naval A4: Beauty, Fashion and Luxury.
once again its position as a world fleet of sixteen Carabinieri naval sites. Media Key is the benchmark magazine
leader in aesthetic design and The FSD N800 is 16.75 m long, with a beam of for Italian corporate communication.
technological innovation. 4.43 m and draught of 1.57 m, and it is built with The panel of judges for the award,
And growth continues, with many a hull made from a glass-carbon fiber composite now in its seventeenth edition,
important new developments to be material. The vessels can be powered by a includes marketing strategists,
announced in the coming months. new-concept hybrid Transfluid diesel/electric media planners for major Italian
engine, integrated by Ferretti Group engineers and international companies,
with the on-board systems, allowing “zero communication professionals,
emissions” operation. creative directors at production
houses and advertising agencies, and
digital TV and radio agencies.
Created by the award-winning
On this page, two of the international agency Lorenzo Marini
winning yachts from Group, “Just Like Home” continues on
Ferretti Yachts & CRN a strategic and creative path that has
brands. They won the
prestigious World Yacht further consolidated the brand’s image
Trophies 2020 at the international level.

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