Page 101 - PROTAGONIST 119

CONTENTS AMAS

New Showroom SHOW

TRADE

in California

Newport Beach (California), USA

Ferretti Group signed a partnership agreement with
Sun Country Yachts, the leading and most highly-
awarded dealer of southern California. Their first
activity together involved the opening of a magnificent
showroom in strategic Orange County

Newport Beach

Newport Beach is
synonymous with yachting,
as well as being the home of
countless Hollywood stars

Southern California’s perpetual Group and Southern California’s The splendid Pershing 70,
sunshine and vibrant coastline has largest, most award-winning boat a gem of speed, comfort,
seduced boaters for generations, dealer, Sun Country Yachts, was born and fun
offering an adventurous cruise running this past fall to amplify the brand’s
through haven harbors from San presence on the West Coast.
Francisco to San Diego. Though each For the first time in this market,
destination evokes the spirit of the the Ferretti Group lineup is being
boating culture, nowhere is it more showcased in a world-class,
i fervently exhibited than in centrally 4,000-square foot waterfront
showroom in the heart of Newport
located Newport Beach.
2019 Newport Beach is synonymous Beach. Sun Country Yachts, a division
May with yachting, with a rich history of Sun Country Marine Group, has
of Hollywood A-listers calling it
created an ultra-luxurious space,
home. This community, built along a featuring lounge and entertaining
Ferretti Group is investing stretch of the coast running between space, and a custom design center.
a lot in developing the
strategic California area: Huntington Harbor and Dana Point, “With six–ten yachts on display ranging
thanks to the intervention takes the phrase “luxury lifestyle” to from the Riva 88’ Domino Super to the Ferretti Group’s range of
of the exclusive local a new extreme. An influx of water- Pershing 62 and Ferretti Yachts 670,”
dealer, Sun Country accessed upscale dining, shopping, boasts Sun Country Yachts’ President yachts was displayed in a first
Yachts, a lot of activities,
events, and promotion and cultural sites over the past decade Michael Basso, “we’ve curated the class showroom on the water
actions are being have framed a flourishing market ultimate space for displaying these with a 4,000-square foot
organized. On top of for yacht sales, drawing destination yachts for our customers. It feels like
everything: the opening of buyers from the Central Coast, Los you are venturing through one of the surface area (over 370 square
a new, fantastic showroom meters), making its first
in Newport Beach. Angeles, and San Diego. world’s finest art galleries as you make
Fittingly, a partnership between Ferretti your way from yacht to yacht.” entrance on this market.

98 Logbook Protagonist Protagonist Logbook 99