Page 92 - PROTAGONIST 118
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CONTENTS                                                                                                                                                                                                                                             EMEA



      When Sport                                                Established in three of the world’s most iconic                                                                                          Cortina Applauds

                                                                cities—Paris, Hong Kong, and New York—the
      Meets Luxury                                              Longines Masters series, “Grand Slam Indoor of                                                                                           The Master Bridge
                                                                Show Jumping,” is renowned as one of the most
                                                                prestigious equestrian events in the world.
                                                                After the incredible success of its first participation
                                                                at the Longines Athina Onassis Horse Show in                                                                                             (La Plancia)
      Ferretti Yachts has been a protagonist                    Saint-Tropez, Abys Yachting, the Ferretti Group’s
      at The Longines Masters of Paris, where                   official dealer for France, had the pleasure of
      movie and TV stars, business decision                     representing Ferretti Yachts once again at the                                                                                           Riva thrills the audience of Cortinametraggio
      makers and world class riders gathered                    Longines Masters of Paris held from November 29                                                                                          with the short film The Master Bridge
                                                                to December 2, 2018.
                                                                With an atmosphere full of glamour and sporting                                                                                          (La Plancia)
      Paris, France                                             excellence, the event attracts top jockeys from
                                                                around the world every year and celebrates the best
                                                                of equestrian sports alongside the art of living.                                                                                        Cortina d'Ampezzo, Italy  A legendary and moving story told in true Riva style
                                                                During the 10th Longines Masters of Paris,                                                                                                                  with passion and originality. The Master Bridge (La
                                                                spectators enjoyed four days where the best horses                                                                                       The film, a homage  Plancia) was screened on March 20 at the Cinema
                                                                and jockeys in the world competed in twenty races                                                                                        that Ferretti Group   Eden in Cortina as one of the special events of the
                                                                                                                                                                                                         pays to Carlo Riva,
                                                                                                                                                                                                                              th
                                                                in their respective categories. Ferretti Yachts also                                                                                     celebrates the historic   14  edition of Cortinametraggio, the most important
                                                                attended the Longines VIP village with a truly   A beautiful picture of one                                                              headquarters in Sarnico   short film festival in Italy.
                                                                                                      of the riders with the
                                                                magnificent stand.                    Ferretti Yachts brand logo                                                                         over the course of 15   The film, a tribute by the Ferretti Group to Carlo
                                                                                                                                                                                                         compelling minutes  Riva, celebrates in fifteen intense minutes the
                                                                                                                                                                                                                            historic headquarters in Sarnico.
                                                                                                                                                                                                                            The real star of the film, in fact, is the Plancia, Carlo
                                                                                                                                                                                                                            Riva’s famous futuristic office that overlooks Lake Iseo.
                                                                                                                                                                                                                            The office, which extends out over the lake just
                                                                                                                                                                                                                            like a majestic yacht, was personally designed by
                                                                                                                                                                                                                            Riva along with architect Giorgio Barilani, and is
                                                                                                                                                                                                                            considered a true masterpiece of architecture. Carlo
                                                                                                                                                                                                                            Riva was so fond of the Plancia that after he sold the
                                                                                                                                                                                                                            shipyard, he rented it and continued to use it as his
                                                                                                                                                                                                                            office for almost ten years.
                                                                                                                                                                                                                            The short film highlights the wonders of this
                                                                                                                                                                                                                            magical space and the legendary story of the entire
                                                                                                                                                                                                                            shipyard. The film treatment and direction are by
                                                                                                                                                                                                                            Leopoldo Caggiano, who has already won awards at
                                                                                                                                                                                                                            Cortinametraggio. It tells the story of the journey of
                                                                                                                                                                                                                            a young filmmaker, played by actor Gabriele Stella,
                                                                                                                                                                                                                            in search of the secret and the essence of the Riva
                                                                                                                                                                                                                            legend. Following an enlightening tour among the
                                                                                                                                                                                                                            yachts under construction and an interview inside the
                                                                                                                                                                                                                            Plancia with the enigmatic Giorgio Marchesi, playing
                                                                                                                                                                                                                            the shipyard manager, the young filmmaker grasps
                                                                                                                                                                                                                            the enchanting power of the most famous speedboats
                                                                                                                                                                                                                            in the world. The finale, evocative and surprising, is
                                                                                                                                                                                                                            a touch of class that makes the heart race and evokes
                                                                                                                                                                                                                            the poignant strength of the Riva legend.
                                                                                                                                                                                                                            Intense performances were given by all the
                                                                                                                                                                                                                            actors: Giorgio Marchesi and Gabriele Stella
                                                                                                                                                                                                                            were accompanied by Elettra Mallaby and
                                                                                                                                                                                                                            Claudia Gambino. The Master Bridge (La Plancia)
                                                                                                                                                                                                                            was produced by Maddalena Mayneri’s Reef
                                                                                                                                                                                                                            Comunicazione.
                                                                                                                                                                                                                            Two years after the death of Carlo Riva, the greatest
                                                                                                                                                                                                                            creator of yachts of the modern era, to whose memory
                                                                                                                                                                                                                            the work is dedicated, the film celebrates the essence
                                                                                                                                                                            Carlo Riva was so fond                          of Made in Italy craftsmanship, excellence, and
                                                                                                                                                                            of La Plancia that after                        attention to detail.
                                                                                                                                                                            he sold the shipyard, he                        Entrepreneurship, master craftsmanship, cutting-
                                                                                                                                                                            rented it and continued                         edge technologies, and innovative design are still
                                                                                                                                                                            to use it as his office for                     in fact the distinguishing features of the brand,
                                                                                                                                                                                                                            enhanced by the Ferretti Group and masterfully
                                                                                                                                                                            almost ten years.                               described in this short film.



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