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Investor overview

 

Recognized global leadership

We are an established leader in the global luxury yacht industry with an unparalleled portfolio of iconic, prestigious and heritage brands and outstanding high-end manufacturing capabilities. As one of the oldest Italian luxury yacht producers, we have been playing an important role in steering the development of the global luxury yacht industry by acquiring and integrating several yacht brands and production facilities since establishing our business in 1968.

Our seven brands, including Riva, Wally, Ferretti Yachts, Pershing, Itama, CRN and Custom Line, are globally recognized as a symbol of luxury, exclusivity, Italian design, quality, craftsmanship, innovation and performance. We design, produce and sell luxury composite yachts, made-to-measure yachts and super yachts from eight to 95 meters, offering the full spectrum of functionalities and an increasing range of ancillary services, catering to the personalized tastes and requirements of our clientele. With our market leadership, rich history, unparalleled brand portfolio and dedication to luxury, we are positioned as the trend-setter of the global luxury yachting industry and the ambassador of the Italian nautical excellence to the world.


Unparalleled brand portfolio

Each of our brands is associated with exclusivity and differs in style and technical performance characteristics with distinctive features and precise identities. With such an unparalleled and complementary brand portfolio, our business model allows us to cover high-end luxury segments of our addressable markets and all our targeted client profiles.

This model relies on the autonomous teams dedicated to each brand. They carry out the product development process and formulate and manage sales and communication strategies and all the activities to unlock the commercial potential of each of the brands, thus nurturing their unique identity and deepening their distinctive value proposition. Meanwhile, we can benefit from enhanced operational efficiency from the centralized functions at the Group level, such as procurement and engineering. Such a competitive multi-brand business model enables us to safeguard and promote the distinctiveness of each brand, while ensuring the sharing of operational best practices across our brands and de-risking the overall business model, enabling fast reactions to any changes in customer tastes, preferences and behaviors.


Unique customer engagement

Over the years, we have cultivated a premium and loyal customer base of highly sophisticated VHNWIs and UHNWIs, empowered by our effective sales model. We have established a physical sales presence in more than 70 countries in EMEA, AMAS and APAC, enabling us to reach customers globally.

In particular, we maintain our in-house sales team through a network of sales offices strategically located in (i) Milan, London, Monaco and Palma de Mallorca (covering the EMEA market); (ii) Fort Lauderdale, Palm Beach, Naples and Sag Harbor (covering the AMAS market); and (iii) Hong Kong and Shanghai (covering the APAC market). As of September 30, 2021, our sales network consisted of our in-house sales team comprising 96 employees, 52 dealers and more than 300 brokers. We pride ourselves in the way that we directly engage and serve our end customers with personalized product offerings and services, laying the foundations for long-lasting relationships and great customer satisfaction. Moreover, we believe that our dedicated brand promotion campaigns such as our participation in renowned boat shows, our branded lounges in exquisite locations in Italy, Monaco, Greece, Croatia, Spain and France and our various sponsorship arrangements, have enhanced the high-end positioning of our brands and helped us to cultivate an exclusive community of luxury yacht customers, thus nurturing a stronger sense of belonging and the growth of our high-value customer base.


Winning business model

We own and operate six state-of-the-art shipyards and a production plant for interior fittings and customized furnishings, all located at the heart of the world-famous Italian nautical district. This strategic choice of location allows us to continuously enhance our production process, while ensuring an uncompromised focus on product quality and technical performance leveraging the proximity of our network of suppliers and contractors.

We design and manufacture luxury interior fittings and customized furnishings for our yachts on a vertically integrated basis, as part of our ongoing efforts to meet the demands for high-end customization and to further increase our competitiveness. Each element inside our luxury yachts is to be carefully selected and tailor-made by professional nautical craftsmen, following techniques that were handled down over generations, blending tradition, modernity and our dedication to customization. This dedication and attention to design, we believe, is a core strength in delivering an item that is viewed as irreplaceable and unique. We also operate a refitting facility in Fort Lauderdale, with the view to further expanding the offering of our after-sales and refitting services and strengthening our positioning in the U.S. market. In addition, in order to reinforce a stable supply of high-quality key inputs, we are currently in the process of internalizing a strategic portion of our GRP and carbon-fiber hull production.

The comprehensive yachting ecosystem that we created, which encompasses luxury yachts and ancillary services, allows us to enhance customer satisfaction and loyalty. Our ancillary businesses provide synergies with our core business with an all-encapsulating portfolio, comprising: (i) yacht brokerage, chartering and management services; (ii) after-sales and refitting services; (iii) brand extension activities, such as the merchandizing line of lifestyle collections; and (iv) manufacturing and installation of wooden furnishings for nautical interiors. In certain instances, we also offer trade-in opportunities to our customers as a complementary service and a lever to facilitate the sales of new yachts. In addition, we tapped into the global coastal patrol and rescue vessel industry with the launch of FSD (Ferretti Security Division), our security vessel business division. By leveraging our accumulated know-how and resources and by exploiting already existing product platforms, we are well positioned to seize the growing opportunities in this flourishing market.


Clear Route to growth

Moving forward, we intend to meet the evolving demands in the luxury yacht industry, especially towards larger and more profitable yachts, by adjusting our product mix to strengthen our market positioning while preserving the exclusivity of our brands with a relentless focus on quality and innovation. We aim to continue to further consolidate our leading position in EMEA, extend our presence in AMAS and fully unleash our potential in APAC, along with the Listing, strengthening our leadership in the global luxury yacht industry.

 


Company presentation

Ferretti Group Company Presentation

Capital Markets Day Presentation March 21, 2023


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