Ancona, 22 May 2015 – When world-class tailoring meets the mastery of naval art. From the flawlessly balanced union of two apparently far, and yet complementary worlds, sharing the constant search for perfection in every detail, 'Made to Measure' comes to life. Larusmiani and CRN, two ambassadors of true Made in Italy products, are going to introduce the world to Italian excellence during a one-of-a-kind event.
From 25 to 31 May, during the Montenapoleone Yacht Club, an event held at the Concept Boutique Larusmiani, ‘Made to Measure’ will be born – a sensory journey into the values of Italian craftsmanship. The identity of every single custom-made garment created by Larusmiani and that of the megayachts designed and built by CRN will be revealed by their distinctive traits: the accurate selection of materials; uncompromised quality; and a painstaking care for details.
Inside the Concept Boutique guests will have the opportunity to take a close look at the perfection of meticulous miniature replicas of some superyachts and a series of sketches on display in the Bespoke Area, thereby plunging into the magical atmosphere of a cruise onboard these jewels of the sea.
On 28 May, highly selected guests will set off towards faraway lands – a unique journey that will be even more extraordinary thanks to the unique opportunity to taste Plymouth, a gin so special that it can even boast an agreement with the British Royal Navy.
“For us – just like for CRN – innovation is the essence of our tradition. We want to offer a truly ‘tailor-made’ experience. The passion and the care for every detail that we share are the starting point of this project - stated Larusmiani CEO and Chairman Guglielmo Miani – Larusmiani and CRN truly have the same passion and the same dreams in common, which deepen their roots in a past characterised by excellence”.
"CRN’s – as well as Larusmiani’s – objective is to create icons of Italian design. We create bespoke products, characterised by outstanding craftsmanship and entirely built around the wishes of our Clients – comments CRN’s Chairman and CEO Lamberto Tacoli - For over 50 years we have put our skills, workmanship, know-how, flexibility, and the constant search for innovative solutions to their service. It is therefore a great pleasure for us to be taking part in this exclusive sensory journey into excellence, together with a brand that is very similar to CRN in terms of culture and tradition and shares with it common values and the same great care for its customers and products. There is a natural affinity between CRN and Larusmiani, which are both synonyms of absolute exclusiveness".
Made in Italy production will thus unveil all its expressive power through a once-in-a-lifetime project that tells how the true Italian ‘custom-made’ style is born.
Larusmiani - Established in 1922 thanks to Guglielmo Miani’s talent, Larusmiani is now the oldest luxury clothing and tailoring brand in Via Montenapoleone, the throbbing heart of Milan's fashion district and an undisputed symbol of Italian style. The Concept Boutique, which opened in 1954 and was renovated in 2010 by the famous London-born architect David Collins, is simply the showcase for a whole world pervaded by a constant search for the perfect balance between classic and contemporary style. Here, supreme quality and the utmost care for details meet the masterly work of 40 master tailors and an over-90-year history.
CRN – Established in Ancona in 1963, CRN has designed and built steel and aluminium yachts up to 90 metres in length for over 50 years. Currently led by Chairman and CEO Lamberto Tacoli, over the years the shipyard has developed along a fascinating path, characterised by amazing intuitions that have contributed to writing the history of international yachting. Every CRN yacht is the result of different ideas, extensive know-how, unmatched mastery, and outstanding professionals, all sharing a great passion and the will to create unmatched works of art, thereby turning the dreams of every single Owner into reality. One of CRN’s distinctive features is the search for constantly innovative engineering and design solutions, with a painstaking care for the tiniest details, so as to fulfil the wishes of our Clients as they cruise the seas. Many innovative solutions have been implemented for the first time onboard a CRN megayacht and have then become must-haves in the world of pleasure boating: from the opening stern to the beach club, from the balcony to the terrace, all the way to the recent float-in garage. In order to be recognized and acknowledged as a trend setter in international yachting, CRN can rely on world-class facilities within its shipyard and on a precious cooperation with internationally-renowned designers, who - together with CRN's professional team - lead the Owners into a world where industrial processes and workmanship harmoniously and passionately blend together.