Unveiled at Monaco, the new direction of the Ferretti Custom Line
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Mittwoch, 19. September 2007
In the ideal setting of the Monaco Yacht Show – an international event dedicated to luxury maxiyachts, held in MonteCarlo from 19th to 22nd September this year - Ferretti Custom Line met the press with a new image and an entirely revamped fleet.
On the evening of 19th September, the Ferretti Group president, Norberto Ferretti, welcomed journalists from across the world to the Salle Empire of the magnificent Hotel de Paris, together with Vincenzo Cannatelli, CEO of the Group, Fulvio Dodich and Marco Segato, Ferretti Custom Line CEO and Vice President Sales respectively.
This was the exclusive backdrop for the presentation on the water of the Custom Line 97’ and Navetta 26, with a preview of two new designs - the Ferretti Custom Line 112’ NEXT and Navetta 33 – soon to make an appearance.
The four yachts, which make up the new Ferretti Custom Line fleet for nautical year 2007/08, confirm the yard’s great vitality and leadership through an impressive enhancement of the range, an emphatic expression of the yard’s commitment to a renewal that also embodies continuity with its glorious past.
The presentation also featured architect Gianni Zuccon, whose contribution highlighted the passionate commitment to development of the Custom Line series, inspired by President Norberto Ferretti and the company’s team.
This memorable location, symbol of the European art de vivre, also became the magnificent setting for the presentation of a movie short by Tiziano Campolmi, an up and coming young Italian filmmaker, celebrating the sophisticated, made-to-measure luxury of Ferretti Custom Line yachts.
The elegant 35 mm film in sepia tints is a majestic interpretation of the new identity created for a brand that now more than ever is experiencing a magical period, a prelude to future success among its exclusive audience of refined connoisseurs of luxury.