Research in the area of advanced technology led to establishment of the Engineering Division in 1989, a centre specialised in designing new yachts produced in series and researching new materials. It also marked Ferretti’s initial participation in Offshore competitions. Directly involving Norberto Ferretti as driver, participation led to victories in the World Offshore Championships Class 1 in 1994 and 1997 and the European Championships in 1995 and 1997, enabling the company to apply the results of the technological research carried out for sports competitions to production in series.
In the early 90s Ferretti asserted itself as one of the leading companies in the production of flybridge yachts measuring up to 25 metres.
Extension of the range and success at sporting events supported Ferretti Group’s internationalisation process. In 1993, Ferretti of America, Inc. was founded to market motoryachts in the USA, Canada, Mexico, Venezuela and the Caribbean. Ferretti of America collaborated with the sales network already present in Greece, France, Spain, Germany and Great Britain, increasing the impact of Ferretti sales abroad.
In 1994, Ferretti began an international marketing process by creating a strategic network of dealers outside Europe.
During the second half of the 90s, after institutional investors acquired a share in the capital, an expansion strategy for external lines was started through the well-targeted acquisition of companies producing top of the range motoryachts.
In 1996, Ferretti began operating in the segment of yachts with fibreglass flybridges, measuring 28 to 40 metres in length through Custom Line S.p.A.