An extraordinary homage paid to the history and to the present of Riva, the icon of the Italian excellence in the world, the symbol of a unique ability of looking towards the future

 

Sarnico, 4^th June 2012 - Riva, brand of the Ferretti Group, an icon of the boating sector all over the world and symbol of Italian flair, celebrates its 170^th anniversary with a rich agenda of events taking place from June 27^th to July 1^st in the most enchanting places of the Italian and French Riviera. The event will be enriched by the celebrations for the 50 years of the legendary Aquarama and by the world premiere of the new 63' Virtus.

 

On June 27^th and 28^th, in the enchanting scenario of the ‘Golfo dei Poeti’ (Liguria), the whole Riva dealer network from all over the world will have the pleasure to discover the new model, built at the historic shipyard in Sarnico.

 

On the following day, Friday 29^th June, from La Spezia the new 63’ Virtus will cruise to Saint Tropez, while, at the same time, from the port of Monte-Carlo the ‘Riva Trophy’ event will start, just before to the prestigious gala dinner for Riva owners. This event will take place in the enchanting scenario of the dike of Saint Tropez, which will host Owners coming from all over the world for enjoying the exclusive premiere of the new Riva 63’ Virtus and the sea trials of this model scheduled for the following days and which are dedicated to all the guests.

On the occasion of the 'Riva Trophy', the 50th anniversary of Aquarama will also be celebrated. The peak moment will be the gala dinner in Monte-Carlo organized by Monaco Boat Service, the historic exclusive Riva Dealer on the French Riviera.

 

On July 1^st the past and the future of Riva will join on the occasion of the 'Aquarama Parade’, a long parade in front of the Monaco Yacht Club opened by the 63’ Virtus, which will pay an homage to the 50 years of Aquarama, the icon of the shipyard and the symbol of the brand Riva in the unforgettable years of ‘Dolce Vita’.

 

Celebrations will end in the afternoon with the award ceremony of the ‘Riva Trophy’, the closing moment of the three days of sea competitions, such as the regularity and the elegance contest. The elegance contest will be judged by an authoritative and international panel, which will vote for the craft which will have interpreted the slogan “Be Beautiful such as your Aquarama” in the best way.

 

“This year celebrations will not end with the 170^th anniversary of Riva and with Riva 63’ Virtus, the latest pearl of the range. They will continue with the 50^th anniversary of Aquarama, another masterpiece, defined at that time as 'a precious mahogany sculpture', the symbol of the shipyard and of the brand Riva around the world" - states Norberto Ferretti, founder and Chairman of the Ferretti Group. “We will celebrate this occasion with all Riva Owners, paying a tribute to the Italian style which is much admired all over the world, and which is embedded in our unique crafts, which can be considered the jewels of the nautical sector".

 

Riva gives a new meaning to the 'open’ concept, with a typically Mediterranean style craft, maintaining the unique elegance of all its models: class, flair and clean shapes. It has been designed following the lines of the Vertigo, a successful and classic model by Riva.

63’ Virtus shares the strong attitude of the Rivale, another open model which has made the history of the shipyard, but it features wider spaces, with a higher liveableness and the utmost comfort on board.

It is the result of the collaboration between Officina Italiana Design, the team which is in charge of the design of all the models of the Riva range, AYT - Advanced Yacht Technology, Ferretti Group’s research and naval design centre, and the Centro Stile Ferrettigroup, a skilful team of architects and designers. This new model has been thought as a craft featuring sporty characteristics, designed for owners willing to enjoy a direct sea experience.

Riva is a brand of the Ferretti Group, one of the leading world players in the design, construction and sale of motor yachts, with a unique portfolio of eight exclusive, prestigious brands having distinctive and yet strongly complementary features: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN e Ferretti Custom Line. Established in 1968 and led by Chairman and Founder Norberto Ferretti and CEO Giancarlo Galeone, the Group can boast modern production centres in Italy and in the USA, which combine industrial production efficiency with an unmatched quality of details, guaranteed by the traditional “Made in Italy” craftsmanship. The Group is also present in the USA through the subsidiary Company Ferretti Group America - which manages a network of points of sale specialising in the sale and marketing of the Group’s brands on the entire North American market - and in Asia, through a representative and promotion office in Shanghai. Moreover, a selected network of approximately 60 dealers guarantees the Ferretti Group’s presence in over 80 countries, thereby ensuring valued clients receive the very best assistance in marinas all over the world. The Group has always been at the very heights of the pleasure boating market thanks to constant product and process innovation and the continuous search for cutting-edge technological solutions. The extensive range of yachts on offer - flybridges, runabouts, open yachts, coupe yachts, lobster boats, fisherman yachts, maxi an mega-yachts - is designed by highly specialized technicians and engineers at the Advanced Yacht Technology research and design centre, which liaises with the Centro Stile Ferrettigroup, a skilful team of architects and designers who continuously search for aesthetic, functional and innovative solutions, consolidate and develop the internal know-how, and work in close cooperation with internationally renowned architects. For this reason all Ferretti Group crafts have always been characterised by outstanding quality, great safety and excellent performance at sea, as well as for their exclusive design and timeless charm which make them stand out in the boating sector worldwide.

 

 

Tel.: 0543 787511

Gianpaolo Sacchini: gianpaolo.sacchini@ferrettigroup.com

Roberta Sabatini: roberta.sabatini@ferrettigroup.com

Laura Novali: laura.novali@ferrettigroup.com

Giusi Viani: 02/77336350 giusi.viani@mslgroup.com

Eleonora Moretti: 02/77336298 eleonora.moretti@mslgroup.com